In the digital age, businesses must have an online presence to expand their customer base and increase revenue. However, more than just having a website is required; you need to optimise it for search engines to be visible to potential customers.
Search Engine Optimisation (SEO) optimises your website to rank higher in search engine result pages (SERPs). This article will discuss three SEO features you can add to your site to draw more traffic.
Mobile-Friendly UX/UI
With the increase in mobile users, having a mobile-friendly website has become essential. In 2021, mobile devices accounted for 68.1 percent of global website traffic, which is expected to increase in the coming years. Moreover, Google has also started giving preference to mobile-friendly websites in its search results. So, a responsive website design that adapts to different screen sizes is crucial for SEO.
A mobile-friendly website improves user experience and increases the chances of leads staying on your site longer, leading to lower bounce rates. Lower bounce rates indicate to search engines that your website is relevant and useful to users, which can improve your search engine rankings. Therefore, make sure your website is optimised for mobile devices by using a responsive design, which adjusts the layout of your website according to the device screen size.
Page Speed Optimisation
Page speed is another essential factor that affects your website’s ranking in search results. The numbers don’t lie: Netizens expect websites to load quickly; if your website takes too long, they might leave without browsing it.
According to a study, 47 percent expect a site to be done loading in two seconds or less, while 40 percent will abandon a web page that loads in over three seconds.
Moreover, Google has also started giving preference to websites that load quickly in its search results. So it is crucial to optimise your website’s page speed to improve your search engine rankings and user experience. Tools like Google PageSpeed Insights can analyse your website’s page speed and suggest how to improve it.
Some common ways to improve your website’s page speed include optimising image sizes, reducing the number of HTTP requests, minifying CSS, HTML, and JavaScript files, and using a content delivery network (CDN) to reduce server response time.
Relevant Content
Content is king, and it plays a significant role in SEO. Google’s algorithm favours high-quality, relevant, and unique websites. Therefore, creating content that provides value to the users and answers their queries is crucial.
Moreover, having high-quality content on your website can also improve your website’s credibility and increase user engagement. Users are likelier to share, link, and return to websites that provide valuable and informative content. This, in turn, can improve your website’s authority and search engine rankings.
To create high-quality content, you must understand your target audience and their needs. Google Analytics can gather insights about your audience, including their demographics, interests, and behaviour. This information can help you design relevant content for your target audience and provide them with value.
Moreover, optimise your content for search engines by using relevant keywords, headings and subheadings and including internal and external links. This can improve your content’s visibility in search results and attract organic traffic to your website.
We Can Rank Your Website Higher and Generate Increased Leads and Sales
Optimising your web page for search engines is essential to increase traffic and improve your online presence. Adding these three SEO features to your site can improve user experience, increase page speed, and create high-quality content that attracts more visitors and improves your search engine rankings. Remember that SEO is an ongoing process; you must keep updating your website to stay ahead of the competition.
As a leading SEO agency in Mildura, we specialise in website design, hosting support, and related services, helping local businesses achieve tangible results with a dedicated team of digital experts. Our agency has a track record of successful website designs and digital marketing campaigns that drive many companies’ leads, phone calls, transactions, and qualified website traffic.
