Growing a local restaurant through digital marketing

When a local restaurant approached us to increase their SEO and Google page rankings, we over delivered.

About Andy’s Kitchen

Andy’s Kitchen located in Mildura is a modern Asian restaurant specialising in exciting oriental cuisine.

Their talented chefs have mastered the craft of fusion cooking, bringing mouth-watering tastes and textures to your table.

Not only are Andy’s Kitchen well-known for their award-winning dishes, their friendly service and care for their customers is something all hospitality businesses strive for.

The challenge

In early 2019, Andy’s Kitchen engaged digital agency Build Digital Growth and in March 2019 we launched their digital marketing strategy. Prior to that, their marketing campaigns were comprised of traditional marketing channels such as radio and some basic social media.

Andy’s Kitchen is a unique Asian restaurant, full of welcoming smiles and great service, but most of all delicious food. While they are leaders in their field with Asian cuisine, they understood the importance of digital marketing and needed a more comprehensive solution to cover more than social media. They knew WHO their target audience was, but they didn’t know how to properly reach them.

  • What messages would most resonate
  • Where best to advertise online
  • Which digital advertising platforms were most suitable
  • How to design and implement effective campaigns for this target customer
  • Why digital marketing was the best channel to grow this business

What we did

Once we had a clear marketing plan put in place, it was a priority for us to redesign the website as their website to date is averaging 5000+ visitors every month on average. Without a high performing and user friendly website, any efforts to obtain traffic and leads can be wasted.

The old website’s organic traffic was high at the time of our engagement, yet their Google rankings didn’t show great results. The main reason was zero SEO strategy for keyword research. Focusing on the homepage, the content was placed randomly and without apparent purpose or reference to user needs.

Now that the website strategy was in place we could begin driving targeted traffic to the site through social and organic channels.

When it comes to ranking a website to the top of page one of Google, there are endless options when it comes to digital marketing agencies offering SEO and it’s impossible to choose one that helps with both driving social traffic, and ranking a website to the top spots. We always tell restaurant owners that come to us wanting to rank online, look at our rankings, but not just ours, look at our other clients.

Overall to generate site traffic we provided:

  • Google (organic) via Search Engine Optimisation (SEO)
  • Social media marketing
  • Google Adwords campaign (paid), direct to landing pages

To keep the Andy’s Kitchen restaurant relevant and back of mind while keeping their audience engaged, we came up with a strategy that would:

  1. showcase great food
  2. show great and fun design
  3. showcase the team
  4. Be humble and have some fun with content
  5. Give thanks to patrons for their reviews
Andy's Kitchen | Build Digital Growth

Business impact

Once the website was redesigned and fully functioning, positive results for the business were soon evident, just 3 months after starting the campaign.

  • Averge monthly conversion of 6% per 6000 average sessions for online orders
  • Fridays and Saturdays have an average online order conversion rate of 15-20%
  • Phone calls for table reservations decreased, while enquiry forms for table reservations increased
  • Phonecalls for takeaway decreased, while online orders took over and increased (easing the burden of 24/7 answering phone calls)
  • Gift voucher purchases increased by allowing people to buy them on the website
  • The website rankings increased to top 3 for keywords that offered the most website traffic
  • Channels web visitors came from over a 1 year period were 21,000 from Organic, 7000 from Direct, and 3000 from social media


Comparing two months of data in 2021 to two months of data in 2020

  • Users increased by 42%
  • Sessions increased by 44%
  • Pageviews increased by 50%
  • Visits to the reservation page increased by 737%


All stats aside, the ROI (return on investment) every month is more than quadruple what we charge as a service, and we’re only gauging this by online sales, this doesn’t even account for customers dining in at the Andy’s Kitchen Restaurant.

Website Design Testimonial from Andy's Kitchen

"Professionalism, creativity & best customer service are what we are receiving from the Build Digital Growth team. Thanks so much for treating our businesses like yours."

Andy Nguyen

Owner @ Andy's Kitchen

Interested in digital marketing for your business?

From our leading web designs to our industry-leading hosting and support, our Google SEO campaigns, social media management and Google Ads, we provide an unparalleled client experience and unmatched results. Did you know that we provide our services to businesses in Mildura, Melbourne, Adelaide & Sydney? It’s true!

To learn more about how we can help your business generate more leads contact us online or call 0429 148 838 today!

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